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Kent Perception Research

Kent Tourism commissioned research to look at the market for short breaks and day trips to Kent, and in particular the coastal product.

 

The research was designed to look at where people go for their day trips and short breaks, what they do, who they go with, how they get there and why they are motivated by these destinations.

 

The research also evaluated the awareness and perceptions of Kent, East Kent and many of the East Kent towns.

 

Executive Summary - Please Click Here

Full Report - Please Click Here 

Couple at Scotney CastleGroombridge Place Gardens
Canterbury Cathedral insideCanterbury Shopping
links

 

Regional Transmanche
www.regiontransmanche.com

Star UK
www.staruk.co.uk

Tourism South East
www.tourismse.com

Tourism South East - Trade
www.tourismtrade.org.uk

Visit Britain
www.tourismtrade.org.uk